When the brain hears the numbers, it only very rarely pushes us to act.
What sets humans on the road to action is the heart.
It is because we love someone, a place, an animal, that we will do everything to protect it.
This is the premise of Hubert Reeves'; beautiful film, La Terre vue du Coeur.
The purpose of this film is to touch humans in the heart.
We want to believe in it and believe that the leaders of multinationals also have a heart.
That is why we want to send them a message from heart to heart.